The Back Nine is a radio broadcast featured Sunday mornings on ESPN. The Back Nine operates a website (www.espnbacknine.com), but like most websites they did not have a way to alert listeners to new content. The Back Nine Widget was the perfect tool for pushing content to the listeners.

The Back Nine was seeking a way to further promote both its website and radio show to current users and listeners, and as a way to expand its user and listener base.

We created a widget so that the Back Nine could provide information about current and upcoming shows, as well as articles on current tournament play and golf news.  The Back Nine ulitizes their widget to push podcast, training videos, and news to their users on a constant basis.

"The Back Nine listeners, by downloading the widget, have opened a channel and allowed us to reach them outside of our show hours. Our widget has developed a whole new market for our content."      -Dustin Ashby, Host