Have you ever wondered how to reach your audience outside them visiting your website?
- You know they like your content.
- You know they find your site useful and always return.
- You know they visit when they think about your content.
But how do you engage them when they are not at a browser?
There are a number of channels and interfaces that can be crucial to reaching users outside the browser. Web and Desktop Widgets provide powerful tools to increase the content distribution and placement. Mobile Websites provide the pinnacle in content access and convenience. TV Interfaces, while new, provide capabilities never before available for content engagement. Let’s explore some of the interfaces benefits and pitfalls.
Web & Desktop Widgets
Web Widgets are great tools for allowing your users to take content to the portals/websites they visit often. Desktop Widgets provide the powerful tools for communication by placing content feeds directly on the desktop and updating almost instantly with new information.
Pros
- Powerful Content Distribution
- Great Viral Marketing Tools
- Placement on almost any web portal or operating system
- Advanced Media, Research, and Content capabilities
Cons
- Require a computer for access
- Limited control over placement and usage
Mobile Websites
Mobile Websites are the best solution for providing access to your content on-the-go. Most websites look, for lack of a better word, “awful” on a mobile device. It is no coincidence that websites designed for 900+ pixel interfaces look awful on a 320 pixel screen. Sure most devices provide zooming, scrolling, and panning, but there is better solution - just format the content correctly.
Pros
- On-the-Go Access
- Correctly Sized Content
- Altered Content Interactions Based on Device
Cons
- No Flash Support
- Limited Javascript Support
TV Interfaces
The barriers to TV content are crashing down. TV is no longer about who will distribute your show, does your show have sponsors, what network is your show on, and do you have a $100K production studio… There is an answer, Samsung, Sony, LG, Toshiba, and Vizio all have TV’s in the market that run the Yahoo! ConnectedTV platform. You can stream video or place content on any device in the world and have the content viewable just like the Evening News!
Pros
- On-Demand TV Channels
- Build Interactive On-Screen Content
Cons
- We cannot think of any!
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